VOGO · Agent Marketing-PR
The agent for the marketing and PR department
Press releases, email campaigns, content and measuring results — prepared and checked by the agent, following the recognised codes and guidelines of the profession.
For media relations, campaigns to clients and the organisation's online presence. A person approves and sends.
- Releases and campaigns in waves
- Who received, who replied
- A person approves and sends
The organisation's communication, prepared day by day by the agent; approval stays human
The agent holds together what easily drifts apart in a campaign: the message, the contact list, the sending and the replies. The same press release reaches each journalist in an email of their own, with their materials, and the CRM shows who received it, who replied and who downloaded the photos.
Sending happens in waves, by type of publication, with the release date matching the day it goes out. The texts on the website and on social networks follow Google's guidelines for helpful content, and the pages stay accessible to everyone.
What it states about a code or a guideline rests on its sources, kept locally; what it cannot find there, it says openly.
Less record-keeping. No address forgotten. The same accountability, with people.
The press release
The headline, the lead with who, what, when and where, the quote and "About us", with every claim verifiable.
Email campaigns
One draft per journalist or client, sent in waves; a person reads and presses Send.
The press list in CRM
Newsrooms by tag, who received, who replied, who downloaded the materials.
Materials with their own PIN
Press photos and documents, with a PIN for each journalist; you can see who downloaded them.
SEO and content
Pages and articles written for people, following Google's guidelines, with the structure and descriptions checked.
Social media
The editorial calendar, the tone and the posts prepared; nothing is published without approval.
Measurement
From messages sent to replies, coverage and sign-ups, not just volume.
Import from Excel
Contacts, companies and custom fields brought in from a file, checked before the import.
Tags and segments
Contacts grouped by tags; a campaign starts straight from a tag.
Templates with fields
Each person's name, company and PIN filled into the email; attachments and a preview before sending.
Controlled sending
From the CRM or from Outlook, with message variants in rotation, a pause between emails, an unsubscribe link and every email checked in Sent.
Events and sign-ups
Workshops and presentations with public sign-up from the event page; participants and their emails go into the CRM.
Correspondence per contact
Every email sent or received and the notes, on the contact's record, with the original email downloadable.
Video guides and documents
Presentation films with voice-over and subtitles, published on YouTube; translated documents in the site library.
Connected to other systems
Contacts, tags and campaigns available to other applications through the REST and SOAP web services.
People decide
The agent prepares and checks; approving the texts and sending them remain with people.
The frameworks it works by
The ICC Code
The international code of advertising and marketing communications: honesty, truthfulness, substantiation, personal data.
IPRA and PRSA
The codes of ethics of public relations: accurate information and transparency towards the press.
Google's guidelines
SEO, helpful content, the spam policies and the rules for email senders.
AMEC and WCAG
Evaluating communication by results, and pages accessible to everyone.
One email per journalist, sent in waves, tracked in CRM — the same way of working we use in our own press releases and campaigns.
Frequently asked questions
Does it send emails or posts on its own?
No. The agent prepares the drafts and posts, and a person reads, approves and sends them. Nothing goes out without them.
What does it rely on when it cites a code or a guideline?
On the sources kept locally for each code and guideline. What is not in its sources, it says so; it does not fill gaps from memory.
Does it work with our press list?
Yes. The list lives in CRM, by tag; the agent prepares the waves, and after sending it marks who received and who replied.
Do I need to know anything technical?
No. Type or dictate what you need, in conversation, and receive the texts and drafts ready to review.
Where is contact data kept?
In the organisation's CRM. Processing is based on the agreement between the organisation, VOGO and the provider of the artificial intelligence service.
See how VOGO Agent Marketing-PR works
A 15-minute demo, on an example or on one of your organisation's campaigns.